It’s better to have less but more relevant traffic than it is to have lots of traffic from randos on the web. The longtail keyword “best buy portable air conditioner” has the highest volume – the greatest popularity – of similar keywords. Marketers of all stripes can take a lesson or three from it – especially those of us in content creation and marketing. The metric isn’t correlated to a part of your key performance indicators (KPIs). KPI is a quantifiable report of a software’s measurable progress against a result. The Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Some metrics are little more than vanity metrics – designed to make you feel great about your team’s progress without giving any real insights into the inner workings of the team. Would you rather have a $5 cost per lead or an $8 cost per lead? Source: RootisTabootus. But two weeks later, you’ve sold a grand total of twenty (20) units, falling way below your goal of 500+. Which KPI Is Most Likely To Be A Vanity Metric? There just happen to be some telltale signs. In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. And guess what! The 100% right answer of this question is here for free. Here are 3 examples of which KPI is a vanity metric. Still, that doesn’t tell you anything about their actual interest. Accountability today means monitoring the numbers, but more importantly understanding how we impact them. You’re full of zeal and excitement – your promo posts get thousands of likes! Your keywords can have low volumes, but if they’re returning qualified leads, then they’re more successful than popular keywords that aren’t. When It Matters: Pay attention to volume with longtail keywords and super specific terms. Oh, vanity metrics… How you contribute to leadership perception trickery! Which KPI is most likely to be a vanity metric? Which KPI is most likely to be a vanity metric? At long last, the day comes to launch your line! Which KPI is most likely to be a vanity metric? Share. Perhaps that we got our keywords right, or that we published at the right time of day. Marketers love them – especially when they’re making a project or campaign look good on paper. Keyword volume refers to the number of searches for a keyword within a given period – in short, how many people are searching that keyword in Google. You’ve even got an email newsletter for interested people to sign up if they want. Wrong. Which KPI is most likely to be a vanity metric? Neat, possibly inspiring. I like it, too. Surely you’ll have hundreds of sales. A More Actionable Alternative: Track engagement to get the most out of time on page – that means subscriptions, signups, or other lead conversions. However, likes and shares don’t indicate a commitment to convert – how many neat things did you heart on Instagram last week that you’ll never buy? She used several vanity metrics: Lots of followers and lots of likes seem like a good thing, right? Share via: Facebook; Twitter; LinkedIn; Mix; More (A) Reach (B) Engagement (C) Return on Investment (ROI) (D) Retention and loyalty. Ah, views. You’re getting followers and subscriptions. September 12, 2020 September 11, 2020 by Anirban. ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. Vanity metrics are most often contrasted against actionable metrics, which is data that helps you make decisions and helps your business reach its goals or grow. Vanity metrics are things like registered users, downloads, and raw pageviews. True or False? Volume doesn’t equal clicks – it also doesn’t guarantee that every click you’ll receive from that super-popular keyword will bring a qualified lead. They’re easily changed or manipulated, and they don’t bear a direct correlation with numbers that speak to business success. You can find answers to all the questions asked in this exam in our HubSpot Social Media Marketing Certification Exam Answers page. But savvy marketers know a secret: not all metrics equal growth. A) Retention and loyalty B) Return on Investment (ROI) C) Engagement D) Reach. You were tracking numbers that looked good — but told you nothing about what was actually going on. bellow is the solution to this question, and the correct answer is marked as a “Green Colour“. By definition, vanity metrics don’t because they don’t tell you anything really useful. Get HubSpot Social Media Certification Exam Answers. © 2011-2021 Express Writers Corp, USA. They’re supposed to give you insights on what actions you can take next. Vanity metrics are all over the place. KPIs directly relate to your goals, while diagnostic metrics often directly relate to KPIs. Choose all that apply. They offer positive reporting, but no context for future marketing decisions.”. Vanity metrics are superficial and don't tell the truth about the success of your business. Well, imagine this: you’re an Instagram influencer with over two million followers – a success any way you measure it. Therefore, when answering the “why,” you’ll also reveal your key IG metrics to report on. An abnormally high or low number may indicate that something’s off with the keywords or targeting – but not always. Conclusion. According to HubSpot, vanity metrics are: “Data … and analytics that are satisfying on paper, but don’t move the needle for your business goals. But a KPI is rendered useless if it does not inspire an action. We want people to do more than just click on our page in the SERPs – we also want them to stick around and read what we’ve got to say. The Instagram influencer’s experience provides a salient warning against the dangers of vanity KPIs and metrics. You link your blog posts. They're the fool's gold at the end of the rainbow. While arguably all knowledge is good knowledge, some metrics aren’t necessarily directly related to fulfilling any goals at all. Return on Investment (ROI) Retention and loyalty . Source: Flawless and Brown. Examples include metrics such as the overall number of users, number of app downloads, page views, and social-media shares. So, you set up your social media. 5 vanity metrics in content you should beware: ❌Page/post views, ❌likes & shares, ❌time on page, ❌keyword volume, & ❌follower count/subs. Volume is often not the full story with keywords. We could break that down if we wanted. It feels good. Right? How Important are KPIs in Metrics Monitoring. A More Actionable Alternative: Track conversions instead to get a better sense of how interested people actually are. They’re consuming your social media and your newsletter – not your actual product or service. That’s the textbook definition of vanity metrics. Example #1: Social media followers. Reach is the answer for Which KPI is most likely to be a vanity metric? A More Actionable Alternative: Consider tracking referrals, even if it’s as simple as how many users are tagging friends in the comments. Vanity metrics may make your company look good, but they don’t move you closer to your goals. Source: WordTracker. They might be staying on the page because you embedded a video there and they’re watching it. Simple…. Vanity metrics are data and numbers that might be interesting, fun, or look good, but they don’t actually help you accomplish anything in your business. As I’ve shown here, they can and do frequently prove dangerous – if not deadly – when used to make business decisions. On closer inspection, a lot. Number of pageviews, registered users or app downloads can be a sign of growth, but don't help you make a decision. To see all the questions and correct answers of the HubSpot Social Media Certification … Metrics monitoring through KPI helps project managers plan and control the software development process. Primary Sidebar. Sure! You may have an impressive number of followers, but … A low customer acquisition cost, for example, may seem advantageous for mobile marketers to report. Yet, when we think about it, what do views actually tell us? When It Matters: Content creators should track page or post views. 25 likes from a well-targeted readership are better than 25k likes from an uninterested public. What about vanity metrics? While some stakeholders may glom onto such numbers, a measure that will always increase over time doesn’t tell you anything useful about your users’ experience with your product. 100% correct. In fact, as we see in the case above with Instagram, vanity metrics don’t tell you anything at all. HubSpot Inbound Marketing Certification; Q: Which KPI is most likely to be a vanity metric? Reach Engagement Return on Investment (ROI) Retention and loyalty Now that you have answered the … Es mag ja eine tolle Selbstbestätigung sein, wenn zig Millionen Benutzer dem neuen Twitter-Konto Ihrer Marke folgen und sich scheinbar für Ihr Produkt interessieren. From the definition of vanity metrics, we can glean that these numbers are fascinating and fun, but they aren’t meant to be helpful. Just because followers, likes, comments, retweets, and shares are important to you as a social marketer doesn’t make them inherently valuable to the rest of your organization. Reach; Engagement; Return on Investment (ROI) Retention and loyalty; The correct answer is: Reach; CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Social Media Course. They’re supposed to give you insights on what actions you can take next. Choosing a “North Star metric,” as Turner calls it, can focus a company’s growth efforts. On what metrics did the influencer base her business decisions? At the end of the day, knowledge is power. It’s a good thing. One final thing about defining your marketing KPIs: don't be fooled by vanity metrics! Share. People may be happy to consume your freebies, but your product’s success is only measured in terms of sales. Find out which KPI is a vanity metric. But you need to be smart and look beyond the surface of the shiny metrics to learn what’s really there. Simple… Ask Yourself: What Business Decisions Can You Make With This Metric? What’s the problem here? https://www.sitepoint.com/designers-guide-kpis-vanity-metrics Which of these KPIs demonstrate engagement? Does ACoS seem like a vanity metric to you too? Part of that is because social media is much more straightforward in many ways. The purpose of a vanity/optimization metric is to help optimize your content for your target audience on a specific … Email . They are fool’s gold – if you’re chasing them, you’re going to get a pile of dirt at the end of the rainbow. ), Can you spot the vanity metrics she used to make her decisions? by Julia McCoy | Sep 11, 2020 | Content Strategy. By definition, vanity metrics don’t because they don’t tell you anything really useful. TSAC was built to provide solutions to all digital marketing certification exams, HubSpot Social Media Marketing Certification Exam Answers page. After all, who doesn’t want glowing numbers to present to their client at the end of the week? They are hollow metrics that look nice on the surface but hold little substance. If the chosen metric doesn’t indicate or measure any level of success, it’s a metric that you probably don’t need: vanity metric. Examples of popular vanity metrics include: Total customers-- without supporting metrics to show how much each customer spends, this metric is simply a vanity metric. ACoS can be a meaningful KPI, key performance indicator, and we want to detail how to convert this seemingly vain metric into a signal of an account’s vitality. The challenge is the quality and real cost of working through those leads. Vanity metrics are not limited to the examples included within this post, and in fact, any evaluation of mobile metrics can be misleading and skewed to fit a story that does not reflect reality. You Might Also Like. July 31, 2019 Jane Hanson 0 Comments. Instead, they’re meant to make you feel good about what you’re doing. That depends. Some of them are even pure vanity. You spend months planning, preparing, networking with photographers, and making everything perfect. So, how do we identify which KPI is a vanity metric in the many that we’re tracking? Searching in our PDF with correct answers is easier and you can save time. This question is a part of the HubSpot Social Media Marketing Certification Exam. These efforts likely coincide with company or department goals (or even just your own Instagram KPIs), which will naturally help inform which Instagram metrics you should be reporting on. They’re the marketing equivalent of those factoid listicles. Rate on Investment (ROI) Retention and loyalty Correct Answer: Reach Reason: A vanity metric is a metric that makes you feel good about your business, but does not move the needle for your business. Use it to find answers. So, how do we identify which KPI is a vanity metric in the many that we’re tracking? You can also track subscriptions in a given time period to get a sense of how well your message resonated. Relying on these stats can call your credibility into question and distract from strategic priorities that truly benefit your bottom line.